Aidias Consulting Group

RESEARCH

Aidias provides market research services for consumer research at an all India level. Researchers in Aidias are conversant with both qualitative as well as quantitative research techniques.

DIGITAL MARKETING

Building and maintaining digital assets like the company website, Facebook pages etc; formulating and executing digital marketing strategies; media planning for the digital media.

CUSTOMISED TRAINING

Customised training for enhancing managerial effectiveness; improving selling skills; increasing customer centricity and enhancing competencies like communication skills, data analysis, assertiveness.

CONSULTING

Overall business strategy consulting, marketing, media and branding, human resources (HR), IT (ERP etc.) and sales and distribution.

IT SERVICES

Aidias has noticed that several organizations have outgrown their present ERP system and are often at a cross road in terms of what to do. Aidias works with such organizations to guide them on the best way forward.

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About Aidias Consulting Group

Aidias (pronounced Ideas) Consulting Group is in existence since 2004. Aidias provides services in the areas of marketing consulting and research, HR consulting and training, digital marketing consulting and services and IT consulting and solutions.

Aidias is a team of alumni from IIT/IIM and such prestigious institutions in India and abroad. The key team members of Aidias have worked in reputed organizations like PwC, IBM Consulting, Berger Paints, Pfizer, ABP Limited(media), Dabur, Shaw Wallace, Godrej & Boyce, Honeywell and similar organizations in India and abroad before coming together to share their experience and expertise for the benefit of growing organizations.

The endeavor of the team at Aidias is to improve the efficiencies and effectiveness of owners, management staff and employees at client organizations through consulting, research and training. During these 14 years of existence, Aidias has affiliated with over 100 client organizations in India and abroad and helped these organizations to grow their businesses profitably. The services offered by Aidias are ‘industry neutral’ as Aidias has affiliated with client organizations in varied industry sectors which include automobiles, media, retail, FMCG, consumer durables, industrial products, jewellery, hospitals, education, vocational training, skill development, tyres, real estate and many more. Aidias offers the following services:
  • Research: Market and Employee research
  • Consulting: Overall business strategy consulting, marketing, media and branding, human resources (HR), IT (ERP etc.) and sales and distribution
  • Digital Marketing: Building and maintaining digital assets like the company website, Facebook pages etc; formulating and executing digital marketing strategies; media planning for the digital media; updating digital media content; measuring effectiveness of digital campaign and calculating ROI of the campaign
  • Customized Training: for enhancing managerial effectiveness; improving selling skills; increasing customer centricity and enhancing competencies like communication skills, data analysis, assertiveness, team working, team management, appraisal techniques, interviewing skills and many more topics and subjects

Why Aidias?

Aidias is different from any other consulting firm as it helps the client organizations in implementing the recommendations needed to drive profitable growth in businesses.The team members of Aidias managed business during their corporate careers at senior level so they are aware of the practical implications of the recommendations made by Aidias to client organizations. Aidias has experience of consulting with clients from variety of industries which helps it to cross-pollinate learnings for the benefit of the clients. Senior, experienced consultants work with and for Aidias unlike junior resources who often service the client organizations on behalf of large, reputed consulting firms. Aidias has a unique engagement model which could be linked to the performance delivery based on Aidias recommendations. Please note that this model is available only under certain specific terms and conditions.

Mission

Aidias will become the most reliable consulting and training services providing firm by remaining accountable to the recommendations made to client organizations and delivering customized training programs for  human resource development for the client organizations.

Vision

Aidias will be the most reliable consulting and training company for organizations who intend to pursue profitable growth by engaging external consultants and trainers.

Our Team

Deepak Pramanik

FOUNDER & CHIEF STRATEGY OFFICER

BTech (IIT), PGDM (IIM)
Total Experience: 28 years
Last Position: GM-Ad Marketing, ABP
Expertise: Business Strategy, Branding & Communication Strategy, HR, Training

Anjan Majumdar

Director

BE (BESU), PGDM (IIM)
Total Experience: 28 years

Last Position: Country Head, IBM Consulting
Expertise: Process & IT Consulting, Business Strategy

Atanu Ghosh

Chief Strategy Officer - DIGITAL MARKETING

BE (JU), PGDM (IIM),
Total Experience: 25 years
Expertise: ERP, E-Commerce, Digital Marketing and Analytics

Prasun Kumar Saha

Head - IT & IT Services

MSc Physics; Certificate of Business Continuity Institute (CBCI)
Total Experience: 30+ years
Expertise: Global Delivery Management, Complex Program Management, Recovery Programs, DBMS, Mainframe, ERP

Sumeet Singh Arora

Expert - Learning & Development

BE (J.N.E.C), MBA (YCMA U), B Ed (Mumbai University)
Total Experience: 21 years
Expertise: HR, Training, Business Development

Uma Prasad Dutta

Title

Description

Sumit Kanungo

Expert - Media

Description

Sanchita Haque

Head - Operations & Account Management

B.Com (CU), MBA (HR)
Total Experience: 18 Years
Expertise: HR, Operations, Training, Account Management

Kapil Dev Pathak

Senior Affiliate - IT & Digital Marketing

B.Tech (SMU), MCP, CCIE, RHCE
Total Experience: 14 years
Last Position: GM – IT & Digital Marketing, JIS Group
Expertise: Data Center Management, Networking, Cloud Computing, Digital Marketing, WordPress Developer

Sanjiv Vaidya

channel sales - expert

BTech (IIT), PGDM (IIM)
Total Experience: 29 years
Last Position: Director – Shipping & Logistics, Forbes & Co.
Expertise: Distribution, Channel & Sales Strategy, Business Strategy, HR, Training

Saumendu Saha

Expert - fmcg

BTech (IIT), PGDM (IIM)
Total Experience: 28 years
Last Position: Divisional Head – Market Intelligence, Philips Lighting
Expertise: Business Strategy, Sales & Distribution Strategy, Market Intelligence

Sanjay Nath

title

Description

Anirban Mukhopadhyay

director aidias, uk

CA, Cost Accountant
Total Experience: 22 years Last Position: Managing Consultant-IBM, UK Business Strategy, ERP Audit, ERP Implememtation, Financial Advisory

Nandan Sengupta

title

PGDM (CIM), MBA (Calcutta University)

Anushrav Pramanik

affiliate - digital marketing & analytics

B.A (Bangalore University), M.Sc. (Nottingham University, UK)
Total Experience: 1 + Years
Expertise: Analytics, Research and Digital Marketing