Aidias Consulting Group


Aidias provides market research services for consumer research at an all India level. Researchers in Aidias are conversant with both qualitative as well as quantitative research techniques.


Building and maintaining digital assets like the company website, Facebook pages etc; formulating and executing digital marketing strategies; media planning for the digital media.


Customised training for enhancing managerial effectiveness; improving selling skills; increasing customer centricity and enhancing competencies like communication skills, data analysis, assertiveness.


Overall business strategy consulting, marketing, media and branding, human resources (HR), IT (ERP etc.) and sales and distribution.


Aidias has noticed that several organizations have outgrown their present ERP system and are often at a cross road in terms of what to do. Aidias works with such organizations to guide them on the best way forward.

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Case Study in Marketing Research

Assignment: To help a leading media house create a marketing tool for itself – ‘Marketing to the women of that state’.

Case Study in Employee Research

Assignment: A high-end KPO serving primarily international clients was struggling with high attrition rates.

Case Study in Digital Marketing

Assignment: An education institute was spending regularly on digital marketing without getting any noteworthy results…

Case Study in IT Services

Assignment: A growing FMCG company headquartered in a non-metro town has engaged Aidias to grow their business seven folds in three years.

Case Study in Customised Training

Assignment: One of the largest media houses in India realized that the advertising revenues earned by its brands were not commensurate with the numbers that it delivered…

Case Study in Branding, Media & Marketing

Assignment: A high end client organization operating in the fashion industry was ‘spending’ lot of money in marketing without being able to assess the impact.

Case Study in HR Strategy

Assignment: A vocational training and skill development organization suddenly realized that their staff strength has grown four times in a period of one fiscal year.

Case Study in Overall Business Strategy

Assignment: A hospital was known by the founder who is an eminent surgeon. Absence of the surgeon would lead to the occupancy level falling to below 20%…