Branding, Media & Marketing: Aidias started its journey by offering branding and marketing consultancy to a host of brands across industries. All aspects of brand management including media, marketing, advertising, promotion and CRM is offered by Aidias. The key deliverables are:
- Improving returns on marketing investment
- Budgeting and tight monitoring of marketing investments
- Innovative marketing strategies depending on the stage of the brand life cycle
HR: Aidias believes and has enough examples to prove that ultimately quality of people makes an organization successful. Aidias offers variety of services under HR consulting. This includes:
- Formulating customized HR policies which is determined by the business needs and the culture of the organization.
- HR audit helps organizations to get an outsider evaluation of employees against key competencies needed for performing distinct roles
- Organizational revamp for adapting the organization to meet the changing business environment.
- HR strategies to attract competent people to join the organization.
- Goal setting which includes formulating KRAs and KPIs for all positions.
- Adopted version of balanced score card to create greater accountability within the organization
- Potential identification program for identifying employees with potential to grow quickly and implement a strategy for their development and retention
Overall Business Strategy: Aidias takes pride in formulating the overall business strategy for several organizations across varied industries. These include:
- Setting up new organization and launch a new brand
- Reboot an organization which was on sharp decline
- Transform an organization which was under-performing as compared to the market potential
Under this consulting service, Aidias provides guidance and recommendations for all areas of business including manufacturing and finance apart from marketing, sales, HR and IT.