Aidias Consulting Group

RESEARCH

Aidias provides market research services for consumer research at an all India level. Researchers in Aidias are conversant with both qualitative as well as quantitative research techniques.

DIGITAL MARKETING

Building and maintaining digital assets like the company website, Facebook pages etc; formulating and executing digital marketing strategies; media planning for the digital media.

CUSTOMISED TRAINING

Customised training for enhancing managerial effectiveness; improving selling skills; increasing customer centricity and enhancing competencies like communication skills, data analysis, assertiveness.

CONSULTING

Overall business strategy consulting, marketing, media and branding, human resources (HR), IT (ERP etc.) and sales and distribution.

IT SERVICES

Aidias has noticed that several organizations have outgrown their present ERP system and are often at a cross road in terms of what to do. Aidias works with such organizations to guide them on the best way forward.

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Customised Training

People development is at the core of growth in any business. Aidias has developed several training programs which have been implemented across many industries for improving the skills, competencies and attitude of employees at all levels of hierarchies. The key deliverables which have been achieved by Aidias through training intervention are:

  • Increased customer satisfaction score
  • Higher sales numbers through selling skills training
  • Reduced attrition by improving managerial effectiveness
  • Greater employee satisfaction score by sensitizing employees on concept of internal customer
  • Superior recruitment by improving the recruitment skills of managerial staff
  • Higher team motivation by ensuring objective appraisal methods through training supervisors in appraisal techniques
  • Developed in-house trainers by conducting customized Train-The- Trainer programs
  • Higher team bonding through team building workshops (outbound programs)
  • Development of ‘potential’ employees to fast-track their growth to higher responsibilities
  • Improved data analysis capabilities for strategy making and enhanced managerial effectiveness

Case Study: Customised Training

Assignment: One of the largest media houses in India realized that the advertising revenues earned by its brands were not commensurate with the numbers that it delivered in terms of audiences. Their main rival was doing better on the advertising revenue front and therefore in the stock market.

Aidias Action: Aidias undertook a continuous training and development program for the entire revenue marketing teams of all the brands in the stable of this large media conglomerate. Meticulous planning was done to impart continuous training over 200 working days across the length and breadth of the country.

Outcome: In the fiscal which followed this training intervention began, the Indian advertising industry grew by only 6% over previous fiscal. This media house’s advertising revenue grew by 11%. Moreover, for the first time in the history of the media house; the market capitalization of this media house was more than the arch rival. The CFO summed it up – “some credit of this success goes to Aidias.”