Aidias Consulting Group

RESEARCH

Aidias provides market research services for consumer research at an all India level. Researchers in Aidias are conversant with both qualitative as well as quantitative research techniques.

DIGITAL MARKETING

Building and maintaining digital assets like the company website, Facebook pages etc; formulating and executing digital marketing strategies; media planning for the digital media.

CUSTOMISED TRAINING

Customised training for enhancing managerial effectiveness; improving selling skills; increasing customer centricity and enhancing competencies like communication skills, data analysis, assertiveness.

CONSULTING

Overall business strategy consulting, marketing, media and branding, human resources (HR), IT (ERP etc.) and sales and distribution.

IT SERVICES

Aidias has noticed that several organizations have outgrown their present ERP system and are often at a cross road in terms of what to do. Aidias works with such organizations to guide them on the best way forward.

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Research

Marketing Research | Employee Satisfaction Research

Aidias provides market research services for consumer research at an all India level. Researchers in Aidias are conversant with both qualitative as well as quantitative research techniques. Aidias has innovated by applying qualitative market research techniques to conduct employee research to unearth reasons for employee satisfaction/dissatisfaction which is not possible to understand through standard employee satisfaction survey methods.

Case Study: Marketing Research

Assignment: To help a leading media house create a marketing tool for itself – ‘Marketing to the women of that state’.

Aidias Action: A specially designed qualitative research which included focus group discussions; in-depth interviews and ‘immersions’

Outcome: The tool was utilized by media house to educate advertisers from within and outside the state to improve their marketing strategies and increase their investments in the media options marketed by the media house.

Case Study: Employee Research

Assignment: A high-end KPO serving primarily international clients was struggling with high attrition rates. The employees were mostly diploma engineers with 3-5 years of experience.

Aidias Action: Aidias deployed qualitative techniques of market research to unearth the exact sentiments of the employees across hierarchies for dissatisfaction regarding HR policies and senior management.

Outcome: The senior management of the organization took heed of the feedback and made several changes in their HR policies and methods. The attrition was reduced to less than 10% which was far better than the industry standards.