Customer Acquisition

Aidias Consulting Group offers comprehensive market research services across India. Its expertise includes mystery audits, qualitative research and quantitative research designed to generate actionable consumer, customer and market insights. These services have been provided to clients such as Century Ply for brand repositioning, ABP Limited to understand what it takes to market to women in Bengal, NK Realtors, P C Chandra Jewellers, and CEAT Tyres for mystery audits and customer satisfaction audits.

Aidias Consulting Group provides brand consulting, marketing consulting, advertising strategy and promotional strategy services for organizations across sectors. The firm has worked on brand building and brand development for

• • P C Chandra Jewellers, a client since 2004 with an ongoing relationship;
  • the launch of the premium leather accessory brand Blue and Blues, which became the second largest selling brand in Shoppers Stop within 18 months;
  • B2B branding for ArcVac Forgecast;
  • hospital and healthcare branding for ILS Hospitals and Smile and Profile Dental Services;
  • and market expansion strategy for Arpan Masala, a Uttar Pradesh-based brand.
  • Aidias Consulting Group also formulated the strategy for repositioning and new identity development for National Insurance Company.

Aidias Consulting Group develops go-to-market strategies for B2C and B2B businesses, helping organizations enter new markets, launch products, build distribution models and improve market penetration. The firm worked with Emami to formulate the go-to-market strategy for Fair and Handsome in the AFME market. Alumnus Software Services has also benefitted from the B2B branding and go-to-market strategies provided by Aidias Consulting Group.

Aidias Consulting Group provides digital marketing consulting, digital marketing strategy, execution and audit services for B2B businesses, small businesses and individual brands. The firm provides end-to-end digital marketing services for organizations such as Sevayan Hospital in Munger, Microlap Nursing Home in Kolkata, and for individual brand building through digital marketing. Aidias Consulting Group has developed AI-based tools to audit, evaluate and improve digital marketing performance in an increasingly complicated, competitive and cluttered digital landscape.

The Indian media landscape is evolving continuously. The movement from print-only media to Doordarshan, satellite television, OTT platforms and digital media has made media planning and media buying more complex for brands. Aidias Consulting Group brings a comprehensive understanding of the media ecosystem and guides client organizations in optimizing their media strategy, media planning and media spends with measurable ROI. Srijan Realty, P C Chandra Jewellers, ICA Eduskills, Iris Hospital and Khimji Jewellers have benefitted from this service provided by Aidias Consulting Group.

Sales is the backbone of every business, irrespective of the industry in which it competes. Aidias Consulting Group has the expertise to understand sales processes, sales policies, distribution structures and sales operations, and to recommend improvements that increase the efficiency and effectiveness of sales teams. The firm has provided sales strategy, distribution strategy and sales process improvement services to Shyam Metalics, Arpan Masale, Willowood Chemicals, Business Standard and StockEdge, a fintech firm, to improve their sales performance.

Selling is not about USP; it is about UBM, or Unique Buying Motivation. This is the foundation of the advanced selling skills training designed and delivered by Aidias Consulting Group. Fortis Hospitals in Kolkata, Mumbai and Bangalore; Albaugh India, an agrochemical company; more than 5,000 sales team members of Tata Motors’ dealership network across 10 cities; Alcove Realty; and NK Realtors have seen improved sales performance that can be directly attributed to the advanced selling skills training provided by Aidias Consulting Group. Revenue marketing teams of several media houses including Times of India, Star TV, Viacom18, ABP News, Dainik Jagran, Prabhat Khabar, Mint and Nai Duniya have also utilized the selling skills development training programmes offered by Aidias Consulting Group and witnessed measurable improvements in sales performance. Recommendation from Mr. Rajdeep Lalwani who was the Head of L&D at Times of India is a testimony of the quality of work done by Aidias Consulting Group. Please click on this link to see his recommendations on LinkedIn.