# Aidias Consulting Group


## Posts

- [Technology is the enabler that simplifies our lives and businesses. Remember the iconic question from 'Three Idiots'? Technology, like machines, makes our lives easier and more efficient. Today, businesses must embrace technology to enhance customer experience and drive growth. As our Founder & CEO, Deepak Pramanik, says, 'If technology does not support your business, then you will remain busy. And that busyness is not business.'](https://aidiasconsulting.com/technology-is-the-enabler-that-simplifies-our-lives-and-businesses-remember-the-iconic-question-from-three-idiots-technology-like-machines-makes-our-lives-easier-and-more-efficient-today-bus/)
- [Invest in training and reap the benefits!Would you trust an untrained chauffeur, pilot, or medical team? Just as we demand skilled service in our lives, businesses must invest in training their staff. Most customer complaints stem from poorly trained personnel. By prioritizing training, we can enhance service quality, reduce conflicts, and foster a productive work environment. Let's make training a core culture and watch our businesses thrive.](https://aidiasconsulting.com/invest-in-training-and-reap-the-benefitswould-you-trust-an-untrained-chauffeur-pilot-or-medical-team-just-as-we-demand-skilled-service-in-our-lives-businesses-must-invest-in-training-their-staff/)
- [Investing in the right talent is crucial for long-term success. Hiring less expensive manpower might save costs initially, but it often leads to higher expenses and inefficiencies down the line. Remember, paying the right price for the right skills ensures your business thrives without compromising quality.](https://aidiasconsulting.com/investing-in-the-right-talent-is-crucial-for-long-term-success-hiring-less-expensive-manpower-might-save-costs-initially-but-it-often-leads-to-higher-expenses-and-inefficiencies-down-the-line-remem/)
- [Facing workplace pressures? Embrace reality, focus on your efforts, and watch the stress melt away. Your success is in your hands.](https://aidiasconsulting.com/facing-workplace-pressures-embrace-reality-focus-on-your-efforts-and-watch-the-stress-melt-away-your-success-is-in-your-hands/)
- [DOC-U-MANTRA Episode no 30: Humanity – The True Motivation of Life](https://aidiasconsulting.com/doc-u-mantra-episode-no-30-humanity-the-true-motivation-of-life/)
- [DOC-U-MANTRA Episode no 29: AI vs Human Intelligence](https://aidiasconsulting.com/doc-u-mantra-episode-no-29-ai-vs-human-intelligence/)
- [DOC-U-MANTRA Episode no 28: Turning Challenges into Chances](https://aidiasconsulting.com/doc-u-mantra-episode-no-28-turning-challenges-into-chances/)
- [DOC-U-MANTRA Episode no 27: Tension, Ego & the Power of Losing to Win](https://aidiasconsulting.com/doc-u-mantra-episode-no-27-tension-ego-the-power-of-losing-to-win/)
- [DOC-U-MANTRA Episode no 26: Beyond the Scoreboard: The Spirit of a Champion](https://aidiasconsulting.com/doc-u-mantra-episode-no-26-beyond-the-scoreboard-the-spirit-of-a-champion/)
- [DOC-U-MANTRA Episode no 25: Confidence Begins with a First Try](https://aidiasconsulting.com/doc-u-mantra-episode-no-25-confidence-begins-with-a-first-try/)
- [DOC-U-MANTRA Episode no 24: Are leaders born or made?](https://aidiasconsulting.com/doc-u-mantra-episode-no-24-are-leaders-born-or-made/)
- [DOC-U-MANTRA Episode no 23: Failure is not the end— it's the beginning of something bigger.](https://aidiasconsulting.com/doc-u-mantra-episode-no-23-failure-is-not-the-end-its-the-beginning-of-something-bigger/)
- [DOC-U-MANTRA Episode no 22 - What drives you—marks, pressure, or purpose?](https://aidiasconsulting.com/doc-u-mantra-episode-no-22-what-drives-you-marks-pressure-or-purpose/)
- [DOC-U-MANTRA Episode no 21 -Lessons from the Unsinkable](https://aidiasconsulting.com/doc-u-mantra-episode-no-21-lessons-from-the-unsinkable/)
- [DOC-U-MANTRA Episode no 20 - Beyond Marks: The Real Measure of Success](https://aidiasconsulting.com/doc-u-mantra-episode-no-20-beyond-marks-the-real-measure-of-sdoc-u-mantra-episode-no-20-beyond-marks-the-real-measure-of-success/)
- [DOC-U-MANTRA Episode no 19 - From Survival of the Fittest to Survival of the Smartest](https://aidiasconsulting.com/doc-u-mantra-episode-no-19-from-survival-of-the-fittest-to-survival-of-the-smartest/)
- [DOC-U-MANTRA Episode no 18 -Mastering the Boss-Employee Equation](https://aidiasconsulting.com/doc-u-mantra-episode-no-18-mastering-the-boss-employee-equation/)
- [DOC-U-MANTRA Episode no 17 - The Power of Silence: Knowing When Not to Speak](https://aidiasconsulting.com/doc-u-mantra-episode-no-17-the-power-of-silence-knowing-when-not-to-speak/)
- [DOC-U-MANTRA Episode no 16 - Boost Your Career Success!](https://aidiasconsulting.com/doc-u-mantra-episode-no-16-boost-your-career-success/)
- [DOC-U-MANTRA Episode no 15 - Shield Your Digital World](https://aidiasconsulting.com/doc-u-mantra-episode-no-15-shield-your-digital-world/)
- [DOC-U-MANTRA Episode 14 - The Power of Radio: Timeless Inspiration](https://aidiasconsulting.com/doc-u-mantra-episode-14-the-power-of-radio-timeless-inspiration/)
- [DOC-U-MANTRA Episode-13 - "Are We Helping or Holding Back?](https://aidiasconsulting.com/doc-u-mantra-episode-13-are-we-helping-or-holding-back/)
- [Doc-u-Mantra Episode 12 - Overcoming Failure : The Sweetest Success](https://aidiasconsulting.com/doc-u-mantra-episode-12-overcoming-failure-the-sweetest-success/)
- [DOC-U-MANTRA Episode 11 – Expectations vs Reality: Navigating Parental Aspirations](https://aidiasconsulting.com/doc-u-mantra-episode-11-expectations-vs-reality-navigating-parental-aspirations/)
- [Doc-u-Mantra Episode 10: The Ashwatthama of Bollywood](https://aidiasconsulting.com/doc-u-mantra-episode-10-the-ashwatthama-of-bollywood/)
- [Doc-U-Mantra Episode 9 - The God of Cricket: A Legend's Full Journey Unveiled](https://aidiasconsulting.com/doc-u-mantra-episode-9-the-god-of-cricket-a-legends-full-journey-unveiled/)
- [Doc-U-Mantra Episode 8 - Addiction Unchained: Breaking Free with the Power of Motivation](https://aidiasconsulting.com/doc-u-mantra-episode-8-addiction-unchained-breaking-free-with-the-power-of-motivation/)
- [Doc-U-Mantra Episode 7 - How Competition Shapes Our Journey](https://aidiasconsulting.com/doc-u-mantra-episode-7-how-competition-shapes-our-journey/)
- [Doc-U-Mantra Episode 6 - From Dreams to Reality: Watch the Full Story of a Cab Driver's Journey](https://aidiasconsulting.com/doc-u-mantra-episode-6-from-dreams-to-reality-watch-the-full-story-of-a-cab-drivers-journey/)
- [Doc-U-Mantra Episode 5 : Batting Gloves in Class: The Full Story of a Champion](https://aidiasconsulting.com/doc-u-mantra-episode-5-batting-gloves-in-class-the-full-story-of-a-champion/)
- [Doc-U-Mantra Episode 4: The Journey of a Cricket Legend](https://aidiasconsulting.com/doc-u-mantra-episode-4-the-journey-of-a-cricket-legend/)
- [Doc-U-Mantra Episode 3 : Life cycle of Motiv@tion](https://aidiasconsulting.com/doc-u-mantra-episode-3-life-cycle-of-motivtion/)
- [Doc-U-Mantra Episode 2 | "Zindagi kya hai? "](https://aidiasconsulting.com/doc-u-mantra-episode-2-zindagi-kya-hai/)
- [Doc-U-Mantra Episode-1-Motivation Ki Talaash: Discover the Hidden Drive Behind Every Action](https://aidiasconsulting.com/doc-u-mantra-episode-1-motivation-ki-talaash-discover-the-hidden-drive-behind-every-action/)
- [Welcome to Doc-U-Mantra-Motivation ही ज़िन्दगी है](https://aidiasconsulting.com/welcome-to-doc-u-mantra-motivation-%e0%a4%b9%e0%a5%80-%e0%a4%9c%e0%a4%bc%e0%a4%bf%e0%a4%a8%e0%a5%8d%e0%a4%a6%e0%a4%97%e0%a5%80-%e0%a4%b9%e0%a5%88/)
- [The Soul of a Start-Up](https://aidiasconsulting.com/the-soul-of-a-start-up/): All enterprises are born out of a core philosophy, a principle that is quintessential to the character of the company. With time, as the business expands and demands fresh structure and protocols to support its burgeoning girth, the founders often tend to loosen their grip on the initial drift that created the company, its very essence, its real DNA that was the nectar, drawing staff and stakeholders alike like a swarm of bees. In the process, the soul of the start-up is often sacrificed at the altar of growth and what you have is a totally different beast compared to […]
- [Nimble Leadership: Balancing Chaos & Creativity](https://aidiasconsulting.com/the-road-to-the-ceos-office/): While command-and-control leadership is said to be passe, there doesn’t seem to be any concrete alternative to governance yet. Unlike most research documents on leadership in today’s VUCA (volatile, uncertain, complex and ambiguous) world which are pinned on new-age startups or legacy firms trying to pull up their socks, the authors here explored two organizations that have been there, seen it all and hence, frequently adjusted to changing scenarios. Yet, both PARC, Xerox’s renowned R&D outfit in Silicon Valley, and W.L. Gore & Associates, the privately-held material science company, have managed to maintain a remarkable spirit of entrepreneurship and innovation. […]
- [Reorganizing Your Organization](https://aidiasconsulting.com/reorganizing-your-organization-2/): Volatile market conditions may force you to reorganize your company. So, do you require a new structure or must you tweak the existing one? When organizations have to reorganize, leaders are left weighing options large and small. Often conflicting advice and opinions leave them grappling with questions of whether or not to reorganize, and if they must – what, when, and how to reorg! The term reorganization encompasses two distinct processes, restructuring and reconfiguration. Restructuring essentially calls for altering the structural archetype around which resources are allocated and mobilized, and activities are coordinated. Organizations coordinate around business lines, customer segments, technology platforms, or a combination of these. In 2013, Microsoft shifted its business-line-focused org chart to one that pivots around functions, including Business Development and Evangelism, and Advanced Strategy and Research. Reconfiguration, […]
- [THE ART OF PRESCRIPTIVE SELLING](https://aidiasconsulting.com/the-art-of-prescriptive-selling/): With B2B purchasing becoming more complex than ever before, success comes from making it easy for customers to buy. B2B sellers tend to attribute great powers to their customers. With a deep understanding of their need and information at their command, customers must be truly in the driver’s seat. This probably inhibits engaging with suppliers until late in the process and when the purchase decision is already made. What’s alarming is that this isn’t really true. The plight of today’s customers is more acute than ever. With the deluge of information and a plethora of choices, customers appear to be more overwhelmed and less empowered than we customarily think. Buying the most appropriate ERP software or the manufacturing equipment has never been busy, but […]
- [TRUST YOUR GUT](https://aidiasconsulting.com/trust-your-gut/): “When you face a trade-off conflict, it just behooves you to focus on your gut.” Life calls us to make choices. Some of them feel particularly big and overwhelming not because they involve pinning down one option to the exclusion of others, which is typical of most decision- making, but because their outcomes and more so ‘wrong’ choices can be damaging or have far- reaching implications. Innumerable decisions have to be taken in every stage of our lives, often life-altering ones, which may pivot around events or situations of consequence. Let us consider a few such dilemmas. If one is at a crossroads in one’s career, what should be the wisest course of action? If a couple of employment offers […]
- [CREATING A CULTURE OF EXCELLENCE](https://aidiasconsulting.com/creating-a-culture-of-excellence-2/): Strategy matters – sure. But without a winning culture to drive it forward, your strategy’s taking you nowhere. An organization that excels without is strongly held from within. Its success is an outcome of strong leadership and employee efforts that do the right thing at the right time, instead of opting for what is easy and quick. The values that employees espouse and the behaviours they voluntarily exhibit create an environment that fosters growth. A global survey conducted by Bain & Co. to understand the significance of a winning culture revealed that 91% of senior executives (respondents) felt organizational culture was as important as business strategy for an organization to succeed. 81% agreed that a company without a […]
- [WHEN IT DOESN’T PAY TO STRETCH](https://aidiasconsulting.com/when-it-doesnt-pay-to-stretch/): “We are not advocating stagnation or risk aversion; to the contrary, we understand that the next Panama Canal, moon landing, and iPhone cannot be produced without bold ambitions. But attempts at such outcomes should not be ill-advised lottery bets.” Named CEO of Yahoo in July 2012, Marissa Mayer bullishly announced that she had set her sights on bringing “an iconic company back to greatness”. The business fraternity and media couldn’t get enough of her assessment of the ailing organization and her vision of achieving double digit annual growth in five years, besides taking on eight additional challenging targets. While Yahoo’s annual revenues had already dropped from $7.2 billion […]
- [LEND YOUR VOICE WITH CHARISMA](https://aidiasconsulting.com/lend-your-voice-with-charisma/): Janet stands at the podium, looking tentatively at her senior colleagues assembled to hear her explain the new project and take queries from them. Rob reluctantly walks into a meeting after a failed product launch to address a dispirited team that desperately needs his direction. Our third member, Wills, addresses the shareholders assembled in an auditorium but that spark is missing from the speech. All three are brilliant managers, but somewhat unsure of themselves and their capabilities when it comes to communicating a clear, visionary, and inspirational message that captivates an audience. What they probably lack is charisma, not confidence. While it isn’t wrong to think that […]
- [DO YOU KNOW YOUR CUSTOMER’S JOB TO BE DONE?](https://aidiasconsulting.com/do-you-know-your-customers-job-to-be-done/): “Is innovation inherently a hit-or-miss endeavour? Not if you understand why customers make the choice they do” Innovation for many large organizations is as mush a top priority task as a source of frustration. A McKinsey research revealed globally 84% of business leaders acknowledged that innovation was integral to their growth strategies, yet 94% were far from satisfied with the way initiatives fell short of aspiration. Something has been going wrong, despite best efforts. However, it isn’t as inscrutable as it is often made out to be! With enormous volumes of customer information and cutting-edge data analysis available to organizations alongside talented individuals working on them, disciplined innovation processes and benefits thereof still elude organizations. “From the outside it looks as if companies have mastered a […]
- [TRANSFORMING THE TRANSFORMATION STORY](https://aidiasconsulting.com/transforming-the-transformation-story/): ‘Transformation is perhaps the most overused term in business. Often, companies apply it loosely – too loosely – to any form of change, however minor or routine.’ Scenarios and developments in industries that once seemed improbable and far-fetched are emerging as highly possible and menacing in today’s volatile business landscape. The changed moment and milieu of doing business is emerging as one of the compelling reasons for leaders to break away from “routine thinking” and established patterns of behaviour and action. Embracing the T-word, or transformation, is the only way forward in a ‘shape up or ship out’ business climate for many organizations. The term transformation has ironically been denuded of its meaning due to its frequent, diverse, and indiscriminate use. In most […]
- [WORKING AROUND THE WORKSPACE](https://aidiasconsulting.com/working-around-the-workspace/): The best collaborative spaces also support solitude. Privacy in a workspace does not compromise collaboration but can nurture it. Not so long ago, the corporate world was of the opinion that the open office was a good idea. It nurtures a culture of collaboration, encourages learning and development, and promotes harmony and camaraderie. Research shows that there is a natural rhythm to our work pattern. We focus alone or in small groups to generate ideas or to process information, and then come together to build on them. Thereafter, we again go our own ways to take the next steps. Paradoxically, a collaborative task requires individuals […]
- [INCREASE YOUR IMPACT](https://aidiasconsulting.com/increase-your-impact/): For functional experts and mangers to enhance their influence in their organizations, their 4T Competencies can make all the difference. How do you build or wield influence in your organization? More so, if you are a function or domain expert aspiring for the attention of top management and hoping to acquire greater influence on the organization’s decision-making. A study conducted with three sets of risk management chiefs of two UK banks, Saxon Bank and Anglo Bank between 2006 and 2011, brought out differences in how the managers used and shared their expertise. The learning can be extended to other functional experts too – management consultants, […]
- [MAKING DISCREET DECISIONS](https://aidiasconsulting.com/making-discreet-decisions/): “Leadership can be a heavy burden. It is also a compelling, crucial challenge. In grey areas, your job isn’t finding solutions; it’s creating them based on your judgement.” Every leader has to make tough decisions, and that’s part and parcel of his job. The toughest of them comes in ‘grey areas’ or situations in which one isn’t sure what to do, despite gathering all facts or having incisive analyses to go by. It’s not unusual for the finest of leaders to occasionally experience such uncertain times when figuring out the right course of action and moving forward become immensely challenging. Identifying or pinning down the key parameters of any judgment can be daunting. At best it can be thought of as a combination of thinking, feeling, experience, imagination, and character. However when data appears to obfuscate […]
- [NEGOTIATING UNDER THE INFLUENCE](https://aidiasconsulting.com/negotiating-under-the-influence/): “Emotional hangovers – strong feelings unrelated to the negotiation at hand – can distort your judgement and lead to bad decisions.” Imagine you are about to sit on the negotiation table – but you’re in a terrible mood – your car on the way was hit by a distracted driver talking on his cell phone. As you begin to bargain, the thought of repairs and insurance claims keeps coming back to irritate you. You’re actually seething in anger, but you continue to believe that you do not allow your rage to come in the way of your task at hand. Yet, research shows […]
- [FRAMING ELEMENTS OF VALUE](https://aidiasconsulting.com/framing-elements-of-value/): “Products and services deliver fundamental elements of value that address four kinds of needs: functional, emotional, life changing and social impact. In general, the more elements provided, the greater customers’ loyalty and the higher the company’s sustained revenue growth” Customers evaluate a product or service by weighing its perceived value against the asking price. Though marketers focus on managing the price, what customers truly value can be rather difficult to pin down and psychologically complicated. Often an emotional benefit such as reducing anxiety or providing entertainment acquires the same importance as a functional one, such as saving time. There are several effective research techniques to analyze and understand what stimulates demand for different combinations of product features, service standards, and pricing. However, even these tests hardly generate consumer response beyond traditional preconceived notions of value. Discovering new concepts calls for anticipating what else people might consider valuable. Though the value proposition of a particular product or service ultimately rests on the experience of the consumer, universal building blocks of value exist that create opportunities […]
- [Does Your Team Measure Up?](https://aidiasconsulting.com/does-your-team-measure-up/): More and more challenging work gets done in a team setting, yet the context in which teamwork takes place is becoming more challenging by the day. Collaboration is the cornerstone 0f team success. In today’s complex business environment, despite the newer hurdles and tougher battles, effectiveness of teams still hinge on a core set of fundamental norms and values of group collaboration. And this is true in spite of the changing face and composition of today’s teams – more diverse, dispersed, digital, and dynamic. J. Richard Hackman, who has put in more than 40 years of research and is a pioneer in the field of organizational behavior, presented a path-breaking insight: what matters most to collaboration is not the personalities, attitudes, or behavioral styles of team members, but certain […]
- [THE UNTOLD TRUTHS OF THE 24X7 WORKPLACE](https://aidiasconsulting.com/the-untold-truths-of-the-24x7-workplace/): “The pressure to be an ideal worker is at an all time high, but so are the costs to both individuals and their employers.” Time-hungry organizations abound the world over, with managers overloading their teams and expecting them to be at the organization’s beck and call, remaining tied to their electronic devices 24X7. While some employees log in early, clock out late, work weekends to rise to the demands of high-intensity workplaces, those that don’t or even display reluctance run the risk of getting penalized. Typically, today’s organizations pressure employees to become ideal workers i.e. people totally dedicated to their jobs and always on call. In such a work culture, […]
- [SHIFTING THE INNOVATION PARADIGM](https://aidiasconsulting.com/shifting-the-innovation-paradigm/): “Innovation isn’t worth much if you don’t get paid for it.” Businesses innovate to create value and generate new revenue streams. That’s routine. What’s not common, though potentially promising and powerful, is capturing new value in existing businesses. It might also be the only way to revive a wobbling and declining venture, or reinventing it altogether. Switzerland-based Vastergaard’s ‘LifeStraw’ technology, which can remove 99.99999% of bacteria and 99.9% of protozoan cysts from contaminated water, became popular with aid organizations whenever disaster struck. Restricting its use solely in relief zones, while 780 million people worldwide lack access to clean water in their daily lives, is tantamount to ignoring a much larger vibrant marketplace for a smaller NGO customer base. Though the cost of […]
- [THE STRATEGY BEHIND DECISION-MAKING](https://aidiasconsulting.com/the-strategy-behind-decision-making/): “You have to know what kind of decision you’re making in order to make it well.” The past few decades have generated a treasure trove of research on decision-making. However, business leaders seem to be impervious to the lessons they teach. Neither are they in denial about their propensity for error, nor are they indisposed to making sound decisions. It emerges that all advancements in our understanding of decision-making have not really been matched by improvements in practice. Essentially, the most difficult business decisions, strategic decisions directly linked with organizational performance, call for a unique, perhaps a totally different approach. From making a choice of one’s preferred brand in an entire aisle of breakfast cereals in a supermarket, to finalizing which college to attend at the end of […]
- [ORGANIZATIONS WITH POTENTIAL](https://aidiasconsulting.com/organizations-with-potential/): What was fairly routine not so long ago, ceases to be the norm today. In the business world too, this holds true for many a practice, including recruitment protocol. Earlier hiring, especially for senior/critical positions required carefully pinpointing the relevant competencies for the job, seeking out and assessing suitability of candidatures, and finally selecting the best-fit profiles. This model is fast becoming outdated, given today’s volatile business milieu. Top talent too is few and far between. Often the best attempts at hiring by way of judging a person through regular parameters of background, accomplishments, and interview outcomes prove to be […]
- [THE HIDDEN TRUTH OF AN EMOTIONALLY SOUND ORGANIZATION](https://aidiasconsulting.com/the-hidden-truth-of-an-emotionally-sound-organization/): Emotional impact of a leader is almost never discussed in the workplace, even less on literature on leadership. Yet we all know the rewarding experience of working for an authentic, optimistic, inspirational leader, and the drowning feeling of working with an insensitive, ruthless, and discourteous person. In a major research that identified the key elements impacting an organization’s bottomline performance, the surprise entry was a leader’s mood and attendant actions as the driver of workplace behaviours. While a temperamental coercive boss creates a toxic organization with a dysfunctional environment and indifferent underachievers who ignore opportunities, an inspirational and inclusive organizational head cultivates positive employees and […]
- [TO BE LOVED OR FEARED?](https://aidiasconsulting.com/to-be-loved-or-feared/): Is it better to be loved or feared? It’s a question people pondered over centuries in myriad forms and contexts. And that included Machiavelli too, who opined, “It may be answered that one should wish to be both, but because it is difficult to unite them in one person, it is much safer to be feared than loved.” Behavioral scientists say Machiavelli had it partly right. Essentially while judging others, more so leaders, we tend to be guided by two predominant traits in their persona: how lovable they are (their warmth, ability to connect, or trustworthiness) and how fearsome they are (their strength or competence). There is considerable disagreement among researchers about the labels […]
- [THE WALK AND TALK OF GAME-CHANGING ORGANIZATIONS](https://aidiasconsulting.com/the-walk-and-talk-of-game-changing-organizations/): At a time when the world’s leading financial institutions were stumbling and retrenching during recession last decade, some organizations continued to chart out their growth path. Game-changing asset management giant BlackRock, especially hailed for its technology platform Aladdin (Asset Liability and Debt & Derivative Investment Network), was one such firm. Turns out game-changing organizations like BlackRock, China-based entrepreneurial alternative energy firm Envision, and India’s very own Tata Group all exhibit significant commonalities that are difficult to overlook. An in-depth analysis would reveal that these organizations are fastidiously purpose-led, performance-oriented, principles-driven, and boast of high-end talent strategies to drive their business […]
- [WHAT REALLY MATTERS!](https://aidiasconsulting.com/what-really-matters/): As yet another eventful year draws to a close and we’re on the threshold of a brand new one, it is time to look at the years behind us to craft our paths ahead, looking to a more wholesome phase that harmoniously integrates professional and personal spheres. While some senior executives tell us work/life balance is at best an elusive ideal and at worst a complete myth, there are leaders who make prudent choices about which opportunities to pursue and which to decline, engaging meaningfully with work and family, and neither losing their foothold on success nor depleting themselves while achieving that. This write-up draws on the findings […]
- [WHO’S YOUR PRINCIPAL CUSTOMER? THINK ABOUT IT!](https://aidiasconsulting.com/whos-your-principal-customer-think-about-it/): Most organizations claim customer-focus and pride themselves on being customer-driven. Interestingly though, customers include any number of players in a company’s value chain – consumers, purchasing departments, wholesalers, retailers, and so on. Loosely defined, customers are people or entities that supply an organization’s revenue by buying its service or product. Yet there are companies that label internal units as customers (R&D for instance could consider manufacturing its customer), while others like the pharma giant Merck don’t even require their main customer to directly impact sales and revenue. Research scientists in universities and premier laboratories around the world are Merck’s primary […]
- [When Experience Takes Us For A Ride](https://aidiasconsulting.com/when-experience-takes-us-for-a-ride/): We ride on our experience to make the right decisions. What if experience takes us for a ride? Secure in the wisdom and insights gleaned from past experiences, we chart a course for the future. While that is common knowledge, what also emerges is that our trusted guide, experience, can mislead us too. We tend to view the past through numerous filters that distort our vision, and we continue to be in denial about our biased and self-serving interpretation of experience. Biases primarily result from three filters. 1. The business environment that focuses on outcomes (especially successes) over the processes that […]
- [Nobody Likes Performance Reviews](https://aidiasconsulting.com/nobody-likes-performance-reviews/): Nobody likes performance reviews. Do you? Well, you aren’t an oddball if you fret when the time comes to take stock of how you have been doing and if your contribution at the workplace is being appreciated. Strangely, the apprehension is on both sides – subordinates are edgy about asking their managers fearing criticism from them, and bosses on their part also avoid rocking the boat and steer clear from their direct reports responding with stonewalling, resistance, argument, or heartburn. It emerges then that not just during annual performance appraisals when review meetings are the norm, but also in course of regular performance, most executives desist from seeking feedback. The consequence? People […]
- [Man and Machine](https://aidiasconsulting.com/man-and-machine/): Man faces a unique challenge in the era of smart machines. The threat, in the form of artificial intelligence, is even more acute for knowledge workers. Knowledge work accounts for a large proportion of jobs in mature economies, and requires college education, is more mental than manual, and involves consequential decision-making. The fears aren’t unfounded really, with automation insidiously encroaching upon every walk of life, bringing with it the social and psychological ills of unemployment, identity crises, and economic recession. Even Gartner predicts many regular functions of today’s executives would be automated, especially the less cognitive tasks, in the foreseeable future. This then begs the question, which of the functions currently […]
- [The Visibly Invisibles](https://aidiasconsulting.com/the-visibly-invisibles-2/): In 2004, a skunkworks project called Lab126 was initiated to develop a product that would revolutionize the world. A year into the project, the tech firm behind Lab16 engaged an outside company to christen the product being birthed. The head of the appointed firm, Michael Cronan, selected for its name a word that means ‘to start a fire, to arouse’. The organization, as some may have rightly guessed, was none other than Amazon, while the product was Kindle! In Cronan’s words, “Jeff (Bezos) wanted to talk about the future of reading, but in a small, not braggadocio way.” The name had to strike the right note and tone, besides creating solid ground for multiple expected spinoffs. Many a brand name or path-breaking idea originates from the inventiveness […]
- [Why Strategy Stumbles](https://aidiasconsulting.com/why-strategy-stumbles/): We turn to Michael Porter’s seminal work for a definition and clear understanding of strategy. But do we really know enough about execution that infuses life and meaning into strategy? Translating strategy into results tends to imply and focus, narrowly and ineffectually perhaps, on tactics. While two-thirds to three-quarters of large organizations find strategy execution a singularly challenging task, more than 400 global CEOs admitted in a survey that they continue to toil with wide-ranging issues of executional excellence, including top-line growth, innovation, and geo-political instability. An ongoing large-scale research involving 8000 managers in more than 250 organizations has already […]
- [7 COMMANDMENTS CHANGE AGENTS MUST LIVE BY](https://aidiasconsulting.com/7-commandments-change-agents-must-live-by/): A change initiative in any organization is fraught with uncertainties, may bring forth unforeseen crises, engender periods of turbulence and setbacks, or even manifest changed behaviors in people. However, the universal messages in the quotes below can comfort, provide direction, and inspire change agents to ride out any tortuous transformation journey. 1. “Change is a threat when done to me but an opportunity when done by me.”Even in the best of corporate cultures, there are people who resist changes. More so, when they are not involved in the process, encounter curveballs hurled at them, or fail to fathom how they belong in the scheme of things. On the other hand, far from feeling stifled or constrained, they respond to change enthusiastically […]
- [Questions Change Agents – Must Ask Themselves](https://aidiasconsulting.com/questions-change-agents-must-ask-themselves-2/): Hard times best test and bring out the mettle of a leader. While true leaders rise to the task, conviction of the ‘lesser’ leaders wobble as organizational performance fluctuates and they find themselves inadequate in dealing with crises. It’s not unusual to feel the jitters when there is little control over industry behavior and market growth. However, distinguished leaders identify opportunities and build advantages even when the going gets tough. This is the also the time to rethink long-held strategic assumptions, question conventional industry wisdom, and stretch limits t0 innovate and stay afloat. Einstein had famously stated, “Problems cannot be solved at the same level of awareness that created them.” Hence when times are different, things have to be thought differently and done differently to […]
- [Tours of Duty](https://aidiasconsulting.com/tours-of-duty/): In the good old days of doing business, employer – employee relationships pivoted around the principles of stability and loyalty. In financially sound organizations, careers progressed systematically along determined paths as long as employees delivered the goods, diligently and consistently. The sand has shifted considerably in today’s complex business environment, ushering in a laissez-faire arrangement as it were. In a restless market typified by redundancies and erratic lay-offs in order to offset rising costs and allow for new hires catering to changing and emerging job roles, employees too tend to consider themselves ‘free agents’ unhesitatingly looking out for career growth opportunities and better prospects elsewhere. An interesting […]
- [In Search of Insight](https://aidiasconsulting.com/in-search-of-insight-2/): The word ‘innovation’ in the context of the business world is likely to bring to mind R&D labs, start-up ventures, among others. Innovators though are pretty much everywhere –factory floor, HR department, even the C-suite. Innovation is less of a department, more a mindset that must permeate an entire enterprise. What really drives innovation is insight, which can be defined as “an imaginative understanding of an internal or external opportunity that can be tapped to improve efficiency, generate revenue, or boost engagement”. Insights could be as diverse as market dynamics, customer needs, or organizational (internal) operational issues. Many Fortune 500 […]
- [Story of Mishra](https://aidiasconsulting.com/story-of-mishra/): The reason we regard life as a roller-coaster is because it has its twists and turns, ups and downs and the best part is that we have no clue as to what’s in store for us next. Story of Mishra is of that genre. In the 90s a typical office hour was drizzling away all day in Kolkata. Yet there was no respite due to high humidity in the air. Our audit and consultancy Firm was then housed in an ancient and ghostly looking building in the central part of the City at Ganesh Chandra Avenue. Oh! Here entered Mishra, a baldy smart gentleman in his […]
- [When no or limited communication wins...!!](https://aidiasconsulting.com/when-no-or-limited-communication-wins/): Since time immemorial, we have always learned that one must have a clear idea and knowledge about data points, facts and background even limitations before facing an opponent especially, in legal matters. This can help one strategize the best way to nail them. But how about using least communication or no information technique as a sure fire way as a weapon to bomb an argument and even win them? Let’s explore. Way back in 1998, as an HR or more so as an IR (Industrial Relations) practitioner, I was then experienced yet with raw energy to enjoy flaying my opponent […]
- [Lessons in Metro Rail Compartment](https://aidiasconsulting.com/have-you-ever-noticed-what-useful-lessons-you-may-get-while-travelling-in-a-metro-rly-compartment/): Have you ever noticed what useful lessons you may get while travelling in a metro Rly. Compartment? You can see the intelligent and the dull ; the morose and the lively people; the gentle and the gross; the worker and the loafer. You can notice crowds with neat habits as well as people with miserable stinginess! Then there would be college goers, interns muttering sweet little nothings over their headphones hung delicately from their ears and lips in perfect balance! You cannot ever overhear them. Only their expressions do speak a lot of their amorous overture with the person on […]
- [Employee POV of Independence @work](https://aidiasconsulting.com/independence-at-work-from-the-employee-point-of-view/): Feeling burnt out or deflated by stagnation at your workplace? Do you see yourself as a mere robot taking orders from those upstream with little voice or choice? Perhaps you need to carve out a larger slice of independence for yourself at work and get your life back. Autonomy at work is the new buzz-phrase, the deal-maker or deal-breaker for the more emancipated, often telecommuting, post-pandemic workforce. So, what does autonomy at work really mean for the employee, and how does one work towards that nirvana-like scenario? According to career strategist Christine Kidder, “To work independently means you are paying […]
- [Baraka – A Story of Resilience](https://aidiasconsulting.com/baraka-a-story-of-resilience/): Ol Pejeta Conservancy needs no introduction to people who live in this part of the world. ‘Innovative, tangible, sustainable conservation for wildlife and people’ is at the core of their passion. Starting from a working cattle ranch in colonial Kenya to being the seat of conservation innovation, there are endless lessons to learn from their determination and drive towards sustainability. Ol Pejeta is the largest black rhino sanctuary in East Africa, and home to two of the world’s last remaining northern white rhinos. The story of conservation is not just amazing but immensely inspirational. Reasons to visit Ol Pejeta are many. […]
- [Dance for Dominance](https://aidiasconsulting.com/dance-for-dominance/): Gentle and graceful. Dainty steps with the finesse of a ballet dancer. Movements so elegant, you would stop and stare at these magnificent creatures all day long. Towering over the Savannah Grasslands and over predators and preys alike, are these beautiful giraffes with eyes which would mesmerize you with their benign soft look. Fight for territory of dominance isn’t anything new, be it in the corridors of power – corporate, social or otherwise – or in the wilderness. Male dominance has typically reigned hero in any talk of power, be it to a hot seat or as the leader of […]
- [ALONE WE CAN DO NOTHING](https://aidiasconsulting.com/alone-we-can-do-nothing/): The following being a reproduced verbatim from the 2022-23 treble winning midfield ace, Ilkay Gündogan of Manchester City, England. Dear Manchester City, When I first arrived here, I was a young man with no kids and a lot of dreams. It’s hard for me to even believe, but I am leaving seven years later as a father who has fulfilled every single dream that he ever had. Today is bittersweet. Goodbyes are never easy, but it’s even harder with this team. When I had to break the news to the boys that I was leaving in our group chat, I was […]
- [Football’s shifting Sand Dunes](https://aidiasconsulting.com/footballs-shifting-sand-dunes/): It was getting dark and a little spooky down below the rickety wooden galleries in the eastern stands of the Mohun Bagan-CFC Ground where I had taken temporary refuge with scores of other fellow red-and-gold fans. It was circa 1978. My beloved East Bengal had just been sunk by Shyam Thapa’s iconic bicycle kick in the IFA Shield final and there was trouble in the stands. Even such a divine match-winner was unacceptable to the Moshaal (East Bengal’s emblem, a lit torch) brigade and hundreds of irate fans had been chased down by baton-wielding policemen for hurling all kinds of handy projectiles […]
- [The Mall-eria is Here to Stay](https://aidiasconsulting.com/the-mall-eria-is-here-to-stay/): Tirna is not intimidated any longer… She recalls, back in 2002, still in college, she stood with her friends in front of Forum Mall’s Elgin Road entrance, wide-eyed and wonder-struck, soaking in the splendour of the gleaming façade and the enchanting brand exposition patterns, a kaleidoscope of colours she had hitherto seen only in Hollywood movies. That day, the group of youngsters couldn’t summon enough courage to step inside. “Perhaps we will have to pay some entry fee to just get inside and enjoy the bliss of the central AC and look at the shop windows?” asked her friend Sayanti. […]
- [Antelopes'dance of victory](https://aidiasconsulting.com/dance-of-victoryantelopes-and-gazelles-celebrating-another-day/): How often do we hit on the pause button in life to reflect? Gratitude comes from a sense of inherent happiness, a sense of wellbeing and a feeling of indebtedness. Privileges often overshadow our sense of gratitude and accomplishments cloud our humility. We forget to be grateful and silently, somewhere along the way, arrogance creeps in. We take for granted the privileges which life has bestowed upon us and trudge along our ways wearing a hat of superiority. While we are fortunate to perhaps not face extremes of life or death each day, the story is quite different for creatures […]
- [Confusion about Zebra Stripes](https://aidiasconsulting.com/the-case-of-confusing-stripeszebras-in-their-pursuit-of-survival/): Presentation matters. As they say, ‘making a good first impression’ rules even today. Be it in an interview, a client presentation or a meeting with someone you are trying to impress. We morph presentations to highlight what we wish to. Often a particular brand is impressed upon or a target market, often it’s a specific audience or a particular marketing strategy. We camouflage and dress up our sales pitches as per the needs of the hour. No different in the wilderness. Did you know that each zebra has its own unique stripes, much like fingerprints of humans? The question is […]
- [Enigmatic Elephants Lessons from Gentle Giants](https://aidiasconsulting.com/enigmatic-elephants-lessons-from-gentle-giants/):  When you see the gentle giants trudging at their own peaceful pace across the Savannah Grasslands, you pause. Silhouetted against the vast backdrop of endless greens, you see the herd slowly making its way across the bushes. Once in a while, the matriarch stops in her tracks, bringing down the branch of a tree. The rest of the herd follows suit. Its meal-time. Swaying their massive trunks, the leaves of the branches disappear into the mouth of the bush’s largest mammals, their prized tusks catching the spark of the sun.   Slow and wise, giant and sharp, elephants are possibly one […]
- [Why billboards survived the digitalization attack?](https://aidiasconsulting.com/why-billboards-survived-the-digitalization-attack/):  The all-encompassing wave of digitalization riding on the power of the Internet, has virtually sounded the death knell for advertising in traditional media like newspapers and magazines, television and radio, etc. However, standing firm amidst the ruins left in its wake by the digital revolution are the good old billboards, still telling us compelling stories through simple yet eye-catching visual images as we drive by, somehow managing to stay with us in spite of the information overload. So, how did billboards survive the digitalization attack? Well, it has to be a combination of a clutch of factors. First of all, […]
- [Wowing with Momos!The Story of Wow! Momo.](https://aidiasconsulting.com/wowing-with-momosthe-story-of-wow-momo/):  The StoryHow would you like to hear a story of the rise to fame of fresh steaming momos! And if such an enticing delicacy can be turned into a business idea and then made into a huge success, then that’s a story worth narrating, isn’t it? When its QSR, there is one brand topping the list for story-telling. Wow! Momo. Sagar Daryani and Binod Homagai, two Xaverian classmates and now mega names in the entrepreneurship dashboard, started Wow Momo in 2008 with a 6’ by 6’ kiosk in Springdale Spencer. From a ₹ 30,000 company, today Wow Momo is worth […]
- [Resolution & the Motivation Beyond this…](https://aidiasconsulting.com/resolution-the-motivation-beyond-this/):  Most of you would have made a resolution on 1st January, isn’t it? Get a new job, go on that much-awaited vacation, spend more family time or oft-committed lose weight! And are you still at it? In my life, as in yours am sure, haven’t we all seen many who have forgotten or deviated from the resolution by now. And that is precisely what inspired me to pen my thoughts. And I begin with a “why?” Why is it that a 1st January always manages to evoke that feeling of uncanny power in us to make us believe, albeit for the […]
- [A Fever which Motivates](https://aidiasconsulting.com/a-fever-which-motivates/): A gripping fever which divides the world in a unique way. Humans from across boundaries gather in spirit under a flag foreign to them, yet united through love of a nation deep inside their hearts. Passion for a sport was fired by the boundaries of Lusail Stadium last evening. The reverberating love of 80,000 voices inside and billions across the world united us, made us scream, jump, slump. Most of us skipped many a heartbeat, sat on the edge of our seats, gripped dear life throughout the three hours of frenzy. A mad medley of happy, fear, panic, crazy, excitement […]
- [Falling in Love with Brands](https://aidiasconsulting.com/falling-in-love-with-brands/): I’ve always believed in the saying “Legacy lives on”. Being a Bengali, the best example is possibly Tagore. What he left behind is as much a part of our lives today as was during his lifetime. Quite unknowingly, we imbibe and embrace Tagore in every shade of our emotions, our journey in life. 8th September 2022 was historic, having marked the end an era of the longest reign in British monarchy. A woman stepping into a mammoth position at 25, standing witness to a staggering number of wars, changing Heads of State, atrocities…the list is endless. Queen Elizabeth II shall […]
- [Battling the “Common Enemy”](https://aidiasconsulting.com/battling-the-common-enemy/): I am relatively new to Africa. Kenya has been my home now for little under 3 years. While wildlife fascinates most of us, it’s rather amazing what they can teach us. The one I would like to mention today is the unbelievable symbiotic relation between zebras and the wildebeest in the Savanna bushlands. On our trip to Masai Mara last year, we learnt from the Masai’s about this amazing relationship. East Africa is the stage for one of the world’s best wildlife theatres, The Great Migration. Hundreds and thousands of wildebeests, zebras and antelopes travel together from Serengeti in Tanzania […]
- [When Unspoken Words work Magic](https://aidiasconsulting.com/when-unspoken-words-work-magic/): I learnt a key lesson in early 2020 when my son and I shifted to Nairobi to join my husband. My son, all of 9 years back then, became close friends with a 5 year old Chinese boy, Danny. Danny loved my boy and would call him Kho Kho (Chinese for brother). My son, Rishij, expectedly, knew not a word of Chinese, while Danny, another recent immigrant to Kenya, knew only his mother tongue. We would often call Danny over to our apartment and I would watch in sheer astonishment how the two children would not just play, but issue […]
- [Compassion amongst enemies?](https://aidiasconsulting.com/compassion-amongst-perceived-enemies-breaking-the-myth/): If you haven’t yet seen Kevin Richardson’s videos and you are a wildlife lover, I strongly recommend you do so soon. He is the “Lion Whisperer” and pats lions much as I pet dogs. And the reciprocity is equal. The concept of fear is thwarted, while the feeling of awe is taken to a new high. The story of Elsa is epic. Needs no introduction. The David Sheldrick Elephant Orphanage in Nairobi is living proof of the friendship between rescued wild elephants and humans. The keepers there are like their foster moms and nothing beats the joy of seeing those […]
- [Will IPL media rights squeeze revenues of other media?](https://aidiasconsulting.com/will-ipl-media-rights-squeeze-revenues-of-other-media/): The new era of sports broadcasting is upon us, and I’m not surprised it’s been ushered in by cricket. The IPL media rights for the 2023-2027 period have been sold for a whooping Rs. 48,390 crores. The media rights were divided into four packages. Package A was for the TV rights in the India and Package B was for the digital rights for India. Packages C and D were for non-exclusive digital rights for India and Rest of the World media rights respectively. The simultaneous bidding process won Disney Star India the rights to package A for Rs 23, 575 […]
- [DRIVEN BY VALUE](https://aidiasconsulting.com/driven-by-value/): “Products and services deliver fundamental elements of value that address four kinds of needs: functional, emotional, life changing and social impact. In general, the more elements provided, the greater customers’ loyalty and the higher the company’s sustained revenue growth”  Customers evaluate a product or service by weighing its perceived value against the asking price. Though marketers focus on managing the price, what customers truly value can be rather difficult to pin down and psychologically complicated. Often an emotional benefit such as reducing anxiety or providing entertainment acquires the same importance as a functional one, such as saving time. There are several […]
- [Reorganizing Your Organization](https://aidiasconsulting.com/reorganizing-your-organization/): Volatile market conditions may force you to reorganize your company. So, do you require a new structure or must you tweak the existing one?When organizations have to reorganize, leaders are left weighing options large and small. Often conflicting advice and opinions leave them grappling with questions of whether or not to reorganize, and if they must – what, when, and how to reorg!The term reorganization encompasses two distinct processes, restructuring and reconfiguration. Restructuring essentially calls for altering the structural archetype around which resources are allocated and mobilized, and activities are coordinated. Organizations coordinate around business lines, customer segments, technology platforms, […]
- [International Firefighters' Day (IFFD)](https://aidiasconsulting.com/international-firefighters-day-iffd/): International Firefighters’ Day (IFFD) is observed on May 4. It was instituted after a proposal was emailed out across the world on January 4, 1999 due to the deaths of five firefighters in tragic circumstances in a bushfire in Australia. On December 2, 1998, a tragic event shook the Linton Community, Australia and the world. Firefighters in Linton, Australia, a populated region in Victoria, were fighting a large bush fire and called for mutual aid. This urgent mutual aid call brought the Geelong West Fire Brigade to the scene, not knowing the despair and tragedy that was in store. Garry Vredeveldt, Chris Evans, Stuart Davidson, […]
- [Questions Change Agents Must Ask Themselves](https://aidiasconsulting.com/questions-change-agents-must-ask-themselves/): Hard times best test and bring out the mettle of a leader. While true leaders rise to the task, conviction of the ‘lesser’ leaders wobble as organizational performance fluctuates and they find themselves inadequate in dealing with crises. It’s not unusual to feel the jitters when there is little control over industry behavior and market growth. However, distinguished leaders identify opportunities and build advantages even when the going gets tough.This is the also the time to rethink long-held strategic assumptions, question conventional industry wisdom, and stretch limits t0 innovate and stay afloat. Einstein had famously stated, “Problems cannot be solved […]
- [CREATING A CULTURE OF EXCELLENCE](https://aidiasconsulting.com/creating-a-culture-of-excellence/): Strategy matters – sure. But without a winning culture to drive it forward, your strategy’s taking you nowhere. An organization that excels without is strongly held from within. Its success is an outcome of strong leadership and employee efforts that do the right thing at the right time, instead of opting for what is easy and quick. The values that employees espouse and the behaviours they voluntarily exhibit create an environment that fosters growth. A global survey conducted by Bain & Co. to understand the significance of a winning culture revealed that 91% of senior executives (respondents) felt organizational culture […]
- [Change in attitude is the key to survival](https://aidiasconsulting.com/change-in-attitude-is-the-key-to-survival/): Few weeks back we had conducted a poll on LinkedIn. The responses were solicited to the question- Which is the most important change for anybody to emerge stronger during this current crisis? The results Overwhelmingly, respondents voted for change in attitude. Since the profile of respondents had CXO level professionals, academicians, and representation from over eight industry sectors and functional roles, I am assuming that the verdict reflects the thinking of the larger populace. The question is how does one change one’s attitude? But before that how does one define attitude? I talked to people at home, work, experts and […]
- [In Search of Insight](https://aidiasconsulting.com/in-search-of-insight/): Thank you for the overwhelming response to out first video titled The Visibly Invisibles which were curated from lessons learnt by reading Harvard Business Review The lessons in this video titled ‘In Search of Insight’ is based on an article which appeared in Harvard Business Review South Asia Nov 2014 Managing Yourself: Where to Look for Insight by Mohanbir Sawhney, McCormick Foundation Chair of Technology and Director of Center of Research in Technology & Innovation at Kellogg School of Management, and Sanjay Khosla, Senior Fellow at Kellogg and formerly president of developing market for Kraft Foods. Innovation has been the […]
- [The Visibly ‘Invisibles’](https://aidiasconsulting.com/the-visibly-invisibles/): This pandemic has helped me to find time to read. I have been an ardent fan of Harvard Business Review. I try to convert articles which are relevant and of interest to me into personal lessons which I try to apply in life. I have converted my lessons from an article into a 3-minute video. The Visibly ‘Invisibles’ is based on David Zweig’s ‘Managing the Invisibles’, which featured in HBR South Asia May 2014, an article built on his book Invisibles: The Power of Anonymous Work in an Age of Relentless Self-Promotion. It is true that there are committed and […]
- [What now? What next?](https://aidiasconsulting.com/what-now-what-next/): In my first attempt to write, I had mentioned that we are sure that the world will restart. We are also certain that nobody knows when the world will limp back towards normalcy. Unfortunately, I have been correct. Several studies in top universities across the world using advanced predictive modelling; experts from politics, epidemiology, microbiology, and related areas had predicted life to move towards normal from the month of July. Economists had advised that governments must make a choice between lives and livelihood. Most countries have taken definite steps towards reopening markets, offices, and malls to restart the economic activities […]
- [ACG-9-Box Framework for Business Strategy](https://aidiasconsulting.com/acg-9-box-framework-for-business-strategy/): During the early part of my corporate career I had read a book written by Dr Spencer Johnson titled “Who moved my cheese?” I am sure many of us have read the book. I strongly believe that all business should seriously ask this question- has this pandemic moved my cheese? Chances are high that it has. At Aidias Consulting Group (ACG) we consult with several family run organizations for their business, marketing, HR, and IT strategies. To serve the interests of our client organizations better, we have created a framework for business strategy which we are calling ACG-9-Box Framework for […]

## Pages

- [Clients](https://aidiasconsulting.com/clients/): Organizations Who Believe In Us
- [Training](https://aidiasconsulting.com/training/): Training Training by Aidias Consulting Group is a highly sought after service by several clients. Aidias Consulting Group operates with the philosophy that training should impact business results. Aidias Consulting Group prefers to customize the training interventions as per customer requirements and take the participants through a learning journey. The outcomes from training interventions have been measured by several client organizations with positive outcomes. The popular training interventions by Aidias Consulting Group which are in demand are the following: Customer Service Excellence This programme is called the S.P.A.C.E Programme and is designed based on the learnings from one of the […]
- [Other Services](https://aidiasconsulting.com/other-services/): Aidias Consulting Group offers a few ancillary services which compliment the primary consulting services. These include services in the areas of market research, customer relationship management, local area marketing, digital marketing and assistance in recruitment of key managerial personnel. Market Research Aidias Consulting Group provides quantitative and qualitative market research services at an all-India level. The function is headed by an experienced market research professional, Sushmita Roy, who has worked for several years with IMRB. Mystery audit services by Aidias Consulting Group is availed by several organizations to get a comprehensive understanding of the customer experience. A few believers in […]
- [Learnings](https://aidiasconsulting.com/learnings/)
- [About Us](https://aidiasconsulting.com/about-us/): About Us “We pledge to work with you and your organization to help you grow your business profitably. We have done this successfully since January 2004 (over 20 years) for over 200 client organizations. We are team of experienced professionals with varied expertise and experience that we have gathered while working with organizations in India and abroad during our corporate careers. Some of us have studied in prestigious academic institutions like MIT (Sloan), Stanford University, IIT, IIM, University of Edinburgh and Jadavpur University. We work in the areas of market research, training and consulting services in the areas of sales […]
- [Home](https://aidiasconsulting.com/): 20 Years Of Helping Businesses Get More Customers “Every individual or business needs external guidance, support and mentoring at some stage in life. Aidias Consulting Group supports businesses and individuals at this point of inflection.” Founder & Chief Strategy Officer Our Believers Who Have Helped Us Grow Aidias Consulting Group has affiliated with over 225 client organizations who belong to diverse industries-media, healthcare, automobile, FMCG, IT, Specialized Services, Manufacturing, Education, Premium Retail, KPO and others View Portfolio Trust to Deliver Leadership Development Team Building Development Customer Retention Customer Acquisition We Listen, You Prosper Supported By 20+ Team Members


[comment]: # (Generated by Hostinger Tools Plugin)