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Note from Deepak Pramanik

Founder & Chief Strategy Officer

Dear Reader,
All of us expect 2021 will be better than 2020. Another 12 months later we will know whether our expectations were correct or misplaced. However, what has changed is the way live our lives now and the way it will evolve in the future. At Aidias Consulting Group we have learnt lessons of doing well and growing consistently till the pandemic hit our business and we realized that we must reinvent or perish. We believe that we are not an exception. This reinvention is being driven by insights of business, economics and customers. We are delighted to share few insights in this inaugural issue. Two experts on our consortium discussed the implications of the much-debated farm laws. You can listen to their views on our YouTube channel. The virus is being battled by innumerable committed healthcare and other workers who are faceless and unknown. An excerpt from an article which appeared in Harvard Business Review talks of such people who prefer to remain invisible despite doing great work. You can read the excerpt or watch a short video which has the gist of the article. Digital adoption has altered the customer journey for any business. This is the new opportunity for us at Aidias Consulting Group. We believe that just posting few advertisements on social media is not good enough for businesses and brands as digital media has become cluttered and competitive with enhanced action. Organizations must focus on digital experience of customers and undergo digital transformation to realign the business to the new world order. And, this transformation is more about people, processes, policies and culture of the organization instead of technology alone. We will be happy to drive this digital transformation with our new partnership with an exciting team called Budbee India. We have also forged strategic marketing tie ups with cutting edge technological products which help businesses to enhance performance and profitability. Increasing sales force productivity; tracing the purity across the supply chain using blockchain; seamless transfer of data across multiple ERP systems and achieving superior ROI on your BTL investments in marketing are few services which we are offering with our strategic partners. We are excited about our journey ahead and welcome you to join us in this endeavour. Do write back to me with your comments and suggestions. And please feel free to share this with those who may like and benefit.