Other Services
Aidias Consulting Group offers a few ancillary services which compliment the primary consulting services. These include services in the areas of market research, customer relationship management, local area marketing, digital marketing and assistance in recruitment of key managerial personnel.
Market Research
Aidias Consulting Group provides quantitative and qualitative market research services at an all-India level. The function is headed by an experienced market research professional, Sushmita Roy, who has worked for several years with IMRB. Mystery audit services by Aidias Consulting Group is availed by several organizations to get a comprehensive understanding of the customer experience.
A few believers in the market research services of Aidias Consulting Group are CEAT, Century Ply, P C Chandra Jewellers, Blue and Blue Fashions, Srijan Realty, NK Realtors, ABP Limited and several other client organizations.
Digital Marketing
Digital Marketing is a misinterpreted subject by several client organizations. At Aidias Consulting Group we believe that digital marketing is a method of connecting and building brands with customers. Aidias Consulting Group provides end to end digital marketing solutions which include developing marketing strategies which can be effectively implemented through the digital media. Aidias Consulting Group offers competitive digital marketing packages for small budget client organizations including businesses which operate in the B2B business space. Personal and employer brand building are two digital marketing solutions which are availed by several clients/client organizations.
The digital marketing function at Aidias Consulting Group is mentored by Atanu Ghosh who teaches digital marketing in prestigious academic institutions like XLRI and IIMs. There are several small budget advertisers who have availed of the digital marketing services from Aidias Consulting Group.
Customer Relationship Management
Digital connectivity has distanced people in any form of relationship. Courtesy FB many more well wishers wish us on our birthdays. However, only a few of them pick up the phone and call us on our special day. And they are always remembered more even though they may call only once a year. At Aidias Consulting Group, we have superimposed this model for enhancing customer belongingness with the brands. This service serves two purposes- obtains feedback from each and every customer within 48 hours of the customer’s interaction with the brand and call back upon database of customers who have not interacted with the brand for a long time.
Aidias Consulting Group provides a Build-Operate-Transfer (BOT) model for this service. This includes in assisting the client to invest in technology, set up the processes and reporting, recruiting and training of manpower, scripting and handholding the operations till it stabilizes. For PC Chandra Jewellers and Khimji Jewellers, this initiative has resulted in increased business worth crores of INR.
This function is being led by Suparno Saha who has extensive work experience with BPOs including Wipro.
Local Area Marketing (LAM)
In continuation with helping client organizations generate relevant demand, Aidias Consulting Group offers LAM services in defined catchment areas which are close to the point of purchase of the customer. As a part of this activity, Aidias Consulting Group recruits LAM Executives who promote the brand in nearby catchment areas to drive customer footfalls to the point of purchase. Aidias Consulting Group has done this successfully to generate demand for CEAT Shoppes in Kolkata which resulted in additional B2C and B2B sales for these individual shoppes.
This function is spearheaded by Suparno Saha.
Recruitment Services for Senior Managers
Several popular brands in the B2C space often struggle to attract quality manpower in senior management roles due to their lack of perception as an employer. It is not about the money which they are willing to offer to match the best in the industry, it is the uncertainty regarding the work atmosphere which prevents talent to join these organizations. This is where the profile of senior members of the team at Aidias Consulting Group serves as an assurance to these professionals to join such client organizations. PC Chandra Jewellers, Khimji Jewellers, ILS Hospitals, ICA Eduskills, ArcVac Forging and many such organizations have benefitted from such recruitment services provided by Aidias Consulting Group. Extensive corporate and alumni network of the senior members is an added advantage for this purpose.
This function is headed by Deepak Pramanik who has an extensive network with direct and indirect connections (especially through LinkedIn) that suits the demand of this service perfectly.
