About Us

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Aidias (pronounced Ideas) Consulting Group is in existence since January 2004. During these years Aidias Consulting Group has affiliated with more than 175 client organisations and helped the organisations to grow their business® profitably. Aidias Consulting Group essentially affiliates with organisations by offering services around consulting, training and research. Large and medium professionally managed as well as family run organisations have benefitted from the services provided by Aidias Consulting Group. 

The bouquet of services provided by Aidias Consulting Group are: 

Consulting Services provided by Aidias Consulting Group are in the areas of Branding and Marketing; Sales and Distribution; Digital Marketing; Human Resources Consulting and Operational IT Strategies.

Training services offered by Aidias Consulting Group have a wide range- life skills training; sales training; managerial and leadership development programmes and outbound training for team building 

Research projects undertaken by Aidias Consulting group include mystery audit; qualitative and quantitative market research; digital audit and digital research; employee satisfaction surveys including conventional as well as non-conventional methods. 

The team at Aidias Consulting Group comprises of senior and experienced professionals from diverse fields who have worked in large organisations in India and abroad during their corporate careers. Majority of the senior team members at Aidias Consulting Group are alumni of prestigious institutes like IIT, IIM and Stanford University. The collective experience of the team members has concluded that the only mantra for businesses to grow profitably in this VUCA (Volatile- Uncertain-Complex- Ambiguous) environment is to enhance the motivation of human beings who matter in business. Essentially, motivation of three sets of human beings need to be managed and enhanced. These are employees, customers and business associates in the ecosystem in which the organisation operates. All services offered by Aidias Consulting Group are geared to enhance the motivation of these sets of human beings. 

Aidias Consulting Group possesses/uses few proprietary tools which are deployed to impact business results positively. These tools are T-O-R-C-H which ensures post training application of learnings by the participants at their respective workplace. mpower-u (TM with Ecodev Solutions) which is a tool to measure human behaviour at workplace quantifiably for understanding the fitment of the individual with the job roleWorxogo (TM with Worxogo Solutions) which uses the concept of ‘nudge’ from behavioural economics to improve productivity of sales team through application of AI and machine learning. 

Aidias Consulting Group has representatives in main cities of India and in London, UK.

Why Aidias?

Aidias is different from any other consulting firm as it helps the client organizations in implementing the recommendations needed to drive profitable growth in businesses.The team members of Aidias managed business during their corporate careers at senior level so they are aware of the practical implications of the recommendations made by Aidias to client organizations. Aidias has experience of consulting with clients from variety of industries which helps it to cross-pollinate learnings for the benefit of the clients. Senior, experienced consultants work with and for Aidias unlike junior resources who often service the client organizations on behalf of large, reputed consulting firms. Aidias has a unique engagement model which could be linked to the performance delivery based on Aidias recommendations. Please note that this model is available only under certain specific terms and conditions.


Aidias will become the most reliable consulting and training services providing firm by remaining accountable to the recommendations made to client organizations and delivering customized training programs for human resource development for the client organizations.


Aidias will be the most reliable consulting and training company for organizations who intend to pursue profitable growth by engaging external consultants and trainers.


The Aidias Team

Aidias (pronounced Ideas) Consulting Group is in existence since 2004. Aidias provides services in the areas of marketing consulting and research, HR consulting and training, digital marketing consulting and services and IT consulting and solutions.

Deepak Pramanik

Founder & Chief
Strategy Officer

Arnab Basu BW

Arnab Basu

Expert- IT Strategy

Subrata Rana

Expert – Economist
& Data Analytics

Sumeet Singh Arora

Expert – Learning &

Channel Sales &
Distribution Expert

Atanu Ghosh

Chief Strategy Officer –
Digital Marketing Expert

Anirban Mukhopadhyay

Director- Aidias UK
& IT Expert

Shyam Sundar V

Fmcg & Agri Expert

Sushmita Roy

Market Research Expert


Sanchita Haque

Head – Operations &
Account Management

New Sajid

Sajid Haque

Head- Training Delivery 


Rashmi Sengupta

Assistant Manager-
Director’s Office

Saptarshi Gupta BW

Saptarshi Gupta

Lead Trainer

Subhro Saha BW

Subhro Saha

Communication Specialist


Himadri Baidya

Digital Marketing Team


Darshan Sharma

IT | Developer


Poulomi Guha Thakurta

Head-Digital Marketing Team

Gargee New

Gargee Ghose

International Business Partner-
Western India

Anjan Majumdar

Expert – It & Business

Prasun Kumar Saha

Expert – It & It Services

Sanjiv Vaidya

Saumendu Saha

FMCG Sales &
Distribution Expert

Deepak Pramanik

Founder & Chief Strategy Officer

Deepak is the Founder and Chief Strategy Officer of Aidias Consulting Group. In his corporate career he has worked in Berger Paints (Sales), Pfizer (Branding & Marketing) and ABP Limited (National Business Head for advertising revenues of the group). His expertise is in branding, marketing, sales, HR, market research, employee research and training. He is an alumnus of IIT and IIM.


Subrata Rana

Behavioural Economist, Data Analytics and Agri Business Expert

Subrata Rana has worked for The World Bank in multiple countries for nearly two decades. He has extensive experience of working with agricultural sector in Africa during his stint with The Bank. He has also been a part of the research team which worked with top universities to create the unique tool called M Power U which measures human behaviour at workplace quantifiably for understanding the fitment of the individual with the job role.  His expertise is in the application of concepts of behavioural economics and analytics to businesses. He is an alumnus of IIT and Stanford University. 


Sumeet Singh Arora

Learning and Development Expert Master Trainer and Facilitator

Sumeet Singh Arora’s singular passion is to influence lives through people development. Understanding and application of adult learning principles while creating content and programmes for training and development is his forte. He is an expert trainer for classroom training as well as outbound programmes which he has conducted successfully. As a trainer he has over 5000 hours of training experience. Class engagement and learning outcomes focus makes him a much sought-after trainer and facilitator. He is certified for several international and national accreditations. He is an Engineer and MBA from Pune University. He has also completed B Ed and M Ed in order to understand how teachers are trained to teach in school.


Atanu Ghosh

Digital Marketing and Blockchain Expert

Atanu Ghosh has worked with organisations like PwC and IBM Consulting and has extensive experience in ERP & SAP implementation along with business process reengineering. He was an early adapter to the changing digital world and currently teaches digital marketing and blockchain at IIMs and other prestigious B Schools. He owns, manages and runs his e-commerce portal which makes him a practicing academician. He is an expert on digital marketing and digital transformation which includes mapping of digital touch points in the path to purchase for any customer journey. He is an engineering alumnus of Jadavpur University and IIM. 

Anirban M

Anirban Mukhopadhyay

Director- Aidias UK & IT Expert

Anirban Mukhopadhyay is an expert in ERP and SAP implementation. He is also an expert in business process reengineering and data migration. He operates out of London. He is ACA and Cost Accountant.  


Subrata Rana

Certified Executive Coach FMCG and Agri Business Expert

Shyam Vembar has nearly three decades of work experience with large multinational organisations like Unilever and Monsanto Chemicals in India and abroad. He has also worked as the head of business at Mahindra Agri where he has helped the organisation to expand its footprints in Africa. He is an expert in business strategy, marketing, sales and distribution and has significant experience in mergers and acquisitions. Shyam takes keen interest in people development and has been certified as an Executive Coach. He is an alumnus of NIT and IIM and has also been a part of several advanced management programmes held at prestigious universities like Harvard, Yale and Wharton. 


Sushmita Roy

Market Research Expert

Sushmita Roy has over two and half decades of experience in conducting market research. As a researcher, Sushmita has worked with client organisations like Indian Airlines and Sarabhai Chemicals as well as market research organisations like C MARC (specialist in pharma research) and MARG. She is highly rated for her abilities to design and conduct qualitative market research. She is equally adept in quantitative research. With Aidias Consulting Group she has experimented successfully in applying principles of qualitative market research for gauging employee satisfaction in organisations. She is an alumnus of Lady Brabourne College (Economics) and IISWBM where she did her MBA. 


Anjan Majumdar

IT and Business Process Reengineering Expert

Anjan Majumdar is an expert on business process reengineering and IT consulting. He has over three decades of consulting experience with PwC and IBM Consulting in senior positions. He has led teams to execute large ERP and SAP implementation projects. He is an alumnus of IIEST and IIM. 


Prasun Saha

IT Expert

Prasun Saha has worked for nearly two decades with IBM Consulting outside India. He has been part of teams which have implemented large ERP and SAP projects. Prasun has also worked on the client side of ERP implementation with Coal India. He has extensive knowledge of IT operations and has advised many medium sized organisations on their IT operational reengineering. He is MSc in Physics from Kalyani University (in West Bengal) 


Sanjiv Vaidya

Channel Sales and Distribution Expert

Sanjiv Vaidya is an expert on channel sales and channel management for durable brands as well as B2B sales. He has worked for three decades with brands like Godrej & Boyce, Tektronix and Honeywell in India and abroad. He is an alumnus of IIT and IIM. 


Saumendu Saha

FMCG Sales and Distribution Expert

Saumendu Saha has worked for nearly two and half decades in large FMCG companies like Shaw Wallace and Dabur. He has also worked for other distribution led companies like Philips Lighting Division and Funskool Toys. He has significant experience in operational sales in FMCG sector. He is an alumnus of IIT and IIM.