About Us

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Aidias™ Consulting Group, established in January 2004, has partnered with over 200 organizations to drive profitable growth. Our services encompass Consulting (Branding, Marketing, Sales, Digital Marketing, HR, IT Strategies, Recruitment), Training (Life Skills, Sales, Leadership, Team Building), and Research (Mystery Audits, Market Research, Digital Audits, Employee Satisfaction Surveys).

Our team of experienced professionals, including alumni from esteemed institutes like IIT, IIM, MIT Sloan, and Stanford University, understands that in today’s VUCA environment, motivating key stakeholders – employees, customers, and business associates – is the key to success.

We employ proprietary tools like T-O-R-C-H™ for post-training applications, mpower-u™ (TM with Ecodev Solutions) for quantifiable workplace behavior assessment, and Worxogo™ (TM with Worxogo Solutions) using AI and machine learning to boost sales team productivity.

With a presence in major Indian cities and London, UK, Aidias Consulting Group is your partner for sustainable business growth.

Why Aidias?

Aidias stands out as a consulting firm that not only provides recommendations but also actively supports client organizations in implementing them, driving profitable growth. Our team comprises seasoned professionals who have held senior positions in their corporate careers, ensuring they understand the practical implications of our guidance.

We bring a wealth of cross-industry experience to the table, enabling us to share valuable insights for the benefit of our clients. Unlike junior resources at larger consulting firms, our senior, experienced consultants work directly with and for Aidias.

What sets us apart is our unique engagement model, tied to performance delivery based on Aidias’ recommendations. Please note that this model is available under specific terms and conditions, making us your trusted partner for tangible results.


The Aidias Team

Aidias (pronounced Ideas) Consulting Group is in existence since 2004. Aidias provides services in the areas of marketing consulting and research, HR consulting and training, digital marketing consulting and services and IT consulting and solutions.


Deepak Pramanik

Founder & Chief
Strategy Officer


Arnab Basu

Expert- IT Strategy


Subrata Rana

Expert – Economist
& Data Analytics


Sumeet Singh Arora

Expert – Learning &

Channel Sales &
Distribution Expert

Atanu Ghosh

Chief Strategy Officer –
Digital Marketing Expert


Anirban Mukhopadhyay

Director- Aidias UK
& IT Expert


Shyam Sundar V

Fmcg & Agri Expert


Sushmita Roy

Market Research Expert


Rashmi Sengupta

Assistant Manager-
Director’s Office


Rashmi Sengupta

Assistant Manager-
Director’s Office


Rashmi Sengupta

Assistant Manager-
Director’s Office


Saptarshi Gupta

Lead Trainer


Subhro Saha

Communication Specialist


Himadri Baidya

Digital Marketing Team


Darshan Sharma

IT | Developer


Poulomi Guha Thakurta

Head-Digital Marketing Team


Gargee Ghose

International Business Partner-
Western India


Anjan Majumdar

Expert – It & Business


Prasun Kumar Saha

Expert – It & It Services


Sanjiv Vaidya


Saumendu Saha

FMCG Sales &
Distribution Expert


Atanu Ghosh

Digital Marketing and Blockchain Expert

Atanu Ghosh has worked with organisations like PwC and IBM Consulting and has extensive experience in ERP & SAP implementation along with business process reengineering. He was an early adapter to the changing digital world and currently teaches digital marketing and blockchain at IIMs and other prestigious B Schools. He owns, manages and runs his e-commerce portal which makes him a practicing academician. He is an expert on digital marketing and digital transformation which includes mapping of digital touch points in the path to purchase for any customer journey. He is an engineering alumnus of Jadavpur University and IIM. 


Subrata Rana

Behavioural Economist, Data Analytics and Agri Business Expert

Subrata Rana has worked for The World Bank in multiple countries for nearly two decades. He has extensive experience of working with agricultural sector in Africa during his stint with The Bank. He has also been a part of the research team which worked with top universities to create the unique tool called M Power U which measures human behaviour at workplace quantifiably for understanding the fitment of the individual with the job role.  His expertise is in the application of concepts of behavioural economics and analytics to businesses. He is an alumnus of IIT and Stanford University. 


Sumeet Singh Arora

Learning and Development Expert Master Trainer and Facilitator

Sumeet Singh Arora’s singular passion is to influence lives through people development. Understanding and application of adult learning principles while creating content and programmes for training and development is his forte. He is an expert trainer for classroom training as well as outbound programmes which he has conducted successfully. As a trainer he has over 5000 hours of training experience. Class engagement and learning outcomes focus makes him a much sought-after trainer and facilitator. He is certified for several international and national accreditations. He is an Engineer and MBA from Pune University. He has also completed B Ed and M Ed in order to understand how teachers are trained to teach in school.

Anirban M

Anirban Mukhopadhyay

Director- Aidias UK & IT Expert

Anirban Mukhopadhyay is an expert in ERP and SAP implementation. He is also an expert in business process reengineering and data migration. He operates out of London. He is ACA and Cost Accountant.  


Subrata Rana

Certified Executive Coach FMCG and Agri Business Expert

Shyam Vembar has nearly three decades of work experience with large multinational organisations like Unilever and Monsanto Chemicals in India and abroad. He has also worked as the head of business at Mahindra Agri where he has helped the organisation to expand its footprints in Africa. He is an expert in business strategy, marketing, sales and distribution and has significant experience in mergers and acquisitions. Shyam takes keen interest in people development and has been certified as an Executive Coach. He is an alumnus of NIT and IIM and has also been a part of several advanced management programmes held at prestigious universities like Harvard, Yale and Wharton. 


Sushmita Roy

Market Research Expert

Sushmita Roy has over two and half decades of experience in conducting market research. As a researcher, Sushmita has worked with client organisations like Indian Airlines and Sarabhai Chemicals as well as market research organisations like C MARC (specialist in pharma research) and MARG. She is highly rated for her abilities to design and conduct qualitative market research. She is equally adept in quantitative research. With Aidias Consulting Group she has experimented successfully in applying principles of qualitative market research for gauging employee satisfaction in organisations. She is an alumnus of Lady Brabourne College (Economics) and IISWBM where she did her MBA. 


Anjan Majumdar

IT and Business Process Reengineering Expert

Anjan Majumdar is an expert on business process reengineering and IT consulting. He has over three decades of consulting experience with PwC and IBM Consulting in senior positions. He has led teams to execute large ERP and SAP implementation projects. He is an alumnus of IIEST and IIM. 


Prasun Saha

IT Expert

Prasun Saha has worked for nearly two decades with IBM Consulting outside India. He has been part of teams which have implemented large ERP and SAP projects. Prasun has also worked on the client side of ERP implementation with Coal India. He has extensive knowledge of IT operations and has advised many medium sized organisations on their IT operational reengineering. He is MSc in Physics from Kalyani University (in West Bengal) 


Sanjiv Vaidya

Channel Sales and Distribution Expert

Sanjiv Vaidya is an expert on channel sales and channel management for durable brands as well as B2B sales. He has worked for three decades with brands like Godrej & Boyce, Tektronix and Honeywell in India and abroad. He is an alumnus of IIT and IIM. 


Saumendu Saha

FMCG Sales and Distribution Expert

Saumendu Saha has worked for nearly two and half decades in large FMCG companies like Shaw Wallace and Dabur. He has also worked for other distribution led companies like Philips Lighting Division and Funskool Toys. He has significant experience in operational sales in FMCG sector. He is an alumnus of IIT and IIM. 

Deepak Pramanik

Founder & Chief Strategy Officer

Deepak is the Founder and Chief Strategy Officer of Aidias Consulting Group. In his corporate career he has worked in Berger Paints (Sales), Pfizer (Branding & Marketing) and ABP Limited (National Business Head for advertising revenues of the group). His expertise is in branding, marketing, sales, HR, market research, employee research and training. He is an alumnus of IIT and IIM.