boAt

“Do what floats your boat” “When you take a boat, you leave everything behind. You plug into a new zone”, says 36 year old Aman Gupta. The name intrigues many. Why a boAt to name a speaker and the explanation cannot get any better. Plug into Nirvanaa and enter a world of pure bliss. Music […]
Spotify

Piracy to Paying Customers: The story of Spotify Funny times we live in. Basic questions of business owners have shifted gears…from “what is your business objective” and “where do you wish to be ten years from now”, the questions now are “would this concept survive after a decade” and “what could be an unforeseen shift […]
OYO Rooms

“On your Own” and a young 17 year old. Make the connection? Ah, yes a yet-not-an-adult on his own, making it big all on his own! The story of Bed & Breakfast has been raging the popularity charts for a decade now at least. India was well adjusting to its many benefits, albeit a few […]
Ather Energy

Their tagline go this way…”All Brain. All Power. All Electric”. Then they go on to say, “At Ather, it is all about passion and purpose.” Ather Energy, the brand who powered the Gujarat Titans, is one of India’s first intelligent electric vehicle manufacturers. Brands exercising their true passion are stories we grow up with in our […]