Aidias Consulting Group

RESEARCH

Aidias provides market research services for consumer research at an all India level. Researchers in Aidias are conversant with both qualitative as well as quantitative research techniques.

DIGITAL MARKETING

Building and maintaining digital assets like the company website, Facebook pages etc; formulating and executing digital marketing strategies; media planning for the digital media.

CUSTOMISED TRAINING

Customised training for enhancing managerial effectiveness; improving selling skills; increasing customer centricity and enhancing competencies like communication skills, data analysis, assertiveness.

CONSULTING

Overall business strategy consulting, marketing, media and branding, human resources (HR), IT (ERP etc.) and sales and distribution.

IT SERVICES

Aidias has noticed that several organizations have outgrown their present ERP system and are often at a cross road in terms of what to do. Aidias works with such organizations to guide them on the best way forward.

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Experience in Media Industry:

Aidias Consulting Group has been working with the Media industry for a long time. The Founder and Chief Strategy Officer of Aidias Consulting Group, Mr. Deepak Pramanik, is a former expert in the Print and Media Industry. Indeed all the activities in the Media industry are executed under the guidance of Mr. Deepak Pramanik, IIT & IIM Alumnus. Here are a few services offered by Aidias for clients belonging to the Media Industry :-

  • Overall business strategy
  • Marketing and branding strategy for increasing circulation
  • HR Strategy
  • Training of marketing team for increasing advertising revenue
  • Market research
  • Upgrading ERP systems to meet the changing needs of business
  • Manufacturing strategy for on time delivery, improving maintenance and reducing manufacturing costs